The evolution of 3D internet (Web 3.0)
We 3.0 is set to the newest paradigm in the evolution of the internet and marks a huge change in how websites will be developed.
You’ve probably heard of ‘web 3.0’? But do you know that that means? Simply, web 3.0 is the next generation of the internet. The changes web 3.0 will bring is going to take everything to a new level. Experts think these changes will make the internet both smarter and add more convenience to our lives.
Let’s take a quick step back at how it all started.
Before social media or video streaming was invented, the internet existed. The internet even existed before we had Google in the mid-1990s. The internet was ruled by Netscape and AltaVista. Pretty much all advertisements you saw were for their physical companies. The websites you’d see were read-only pages. Meaning, all you could do was search for it and read it.
Funnily enough, even today a lot of eCommerce websites have a web 1.0 structure. This is because the concept is relatively simple. The user is presented with products and they either buy, or they don’t. These websites tend to be fast and efficient with a smooth experience. User interaction is minimal.
Of course, the following interaction was called ‘Web 2.0’. This was mostly a “read-write’ version of the web. Here, users weren’t just idle, they had more interactions. They were able to create content of their own and upload it onto a website. We saw this evolution around 2003 and marketing efforts over the following ten years totally changed forever.
Consider Instagram influencers. It’s within their power to make or break a brand with one single post. A reviewer on a trusted site can bring down a venue like a restaurant with one bad review. User-generated content is vital in the customer journey these days, especially on the decision to purchase.
The main aim of Web 2.0 was to make a more democratic internet that was accessible to as many people as possible.
Web 2.0’s main aim was to make the internet more democratic and make it as user-accessible as possible.
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Each time you purchase something via Amazon the algorithm on the website looks at other items purchased by people who have also bought that same product as you. It’ll look at what they went on to buy after that and recommend those items to you. Think about that for a moment. The website you’re using is learning about others’ behaviour and using it to define what your preferences are. It’s becoming more intelligent the more you use it.
This is the essential philosophy of Web 3.0. The first iteration, Web 1.0 was for business to dish out their content to potential customers. Web 2.0 let people upload their own content and have their own say. Web 3.0 takes it another step further and lets websites and web apps receive data so it can show you relevant information from what it learns.
There are four main properties of Web 3.0
- Semantic Web
- Artificial Intelligence
- 3D Graphics
1. Semantic Web
One of the most important parts of Web 3.0 is semantics. What does that mean? Think about these phrases:
“I love New York” and “I <3 New York”
Two cornerstones of Web 3.0 is artificial intelligence and the semantic web. The latter will teach our computers what the data actually means and this will help the evolution of AI that uses that information.
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The idea is to build a spiderweb of information that spans the internet in an attempt to understand the meaning of words. This will be used to create share and join content with search and analysis.
Semantic metadata will make Web 3.0 better connected to the data it collects. User experiences will be enhanced by this as a result.
2. Artificial Intelligence
Next is AI. You’ll have definitely heard of this. AI is the hottest topic at the moment as well as the most disruptive technology. AI is often also referred to as machine learning or machine intelligence. Its goal is to become increasingly more intelligent to satisfy user needs better.
AI will allow a website to filter and deliver the best data for the user. In Web 2.0 now, we’ve begun to take user opinions which helps us to understand product and service quality. We all know the reviews of others are not without some bias sometimes. Groups of people may give an overly positive or negative opinion. AI will know how to separate this and present only reliable information.
3. 3D Graphics
Web 3.0 will change the internet from its current simple 2D form into something more realistic and three-dimensional. 3D design is being used more and we’ll see a burst in areas such as online gaming (including casinos) real estate and e-commerce.
3D graphics aren’t new in themselves. We already have immersive experiences like Second Life and World of WarCraft. The popularity of 3D online gaming has been soaring so there is high confidence that a 3D internet will follow suit.
Ubiquitous means being everywhere at the same time. Think omnipresent. We actually have this in Web 2.0 already in our social media. You can post a photo on Facebook or Instagram and that uploaded image and distribute it. The image itself is then accessible everywhere. It’s ubiquitous.
Our heavy reliance on mobile devices for everywhere-internet-access means Web 3,0 will be available at any time and in many formats. Web 1.0 put the internet on our desktops, but Web 2.0 is omnipotent. Then, Web 3.0 will be everything and everywhere because most things around you will be online somehow (check out the Internet of Things for more on this).
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It won’t be all smooth sailing, let’s consider some challenges of implementing Web 3.0
User queries aren’t always specific and can be really vague.
The internet is a big place. How big is the internet? Billions of pages exist. Existing tech can’t currently eliminate terms of semantic duplication. A reasoning system would have to read and understand huge pools of complex data.
Inconsistent data will also lead to skewed analysis.
The internet has a lot of uncertain values. Consider a patient presenting with some symptoms that are shared between conditions. This will certainly cause problems with logic.
AI can certainly filter data, but if that data is intentionally incorrect of misleading, then we have more issues.
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Evolution of 3D Internet: Conclusion
So there’s your whistlestop tour of the evolution of Web 3.0, also known as the 3D internet. There are some challenges to overcome, but nothing some clever innovation isn’t already tackling. Soon enough we’ll begin to see use-cases demonstrating the benefits of a 3D internet.
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